Sun, Sand, and Country Stars: Luke Bryan's Crash My Playa Gears Up for an Epic 10th Anniversary Bash in Cancún!

Get ready to crank up the fun in paradise! Luke Bryan’s 10th Annual Crash My Playa just turned the dial up to eleven, adding three more powerhouse performers to its already star-studded lineup. From January 15-18, 2025, Moon Palace Cancún will transform into the ultimate destination for country music lovers as Lainey Wilson, Travis Denning, and Kendell Marvel join the party.

Admat Provided

This 10-year milestone is promising to be the biggest Crash My Playa yet, blending the best of beachside luxury with an unforgettable concert experience. Luke Bryan, the man behind this annual bash, is pulling out all the stops—and he’s inviting some of his closest friends to bring the heat. Lainey Wilson, fresh off her meteoric rise in country, will help close out the festival with an electric “Luke Bryan & Friends” performance under the Cancún stars. The press release states that Travis Denning will deliver not one, but two high-energy sets throughout the weekend, and Kendell Marvel will kick off the Welcome Party and host an epic late-night Honky Tonk Experience that’s bound to keep fans dancing until dawn.

Luke Bryan, the festival’s five-time Entertainer of the Year host and judge on American Idol, said in a press statement, “Lainey, Travis, and Kendell each bring something special to the stage that really makes this 10th year complete. Packages are almost sold out – trust me, you don’t want to miss out on this unforgettable weekend!”

And it doesn’t end there—Crash My Playa already boasts some of country’s hottest names, like Jason Aldean, Kane Brown, Bailey Zimmerman, Dustin Lynch, and more, with Elle King, Dylan Scott, Jackson Dean, and an impressive list of rising stars rounding out the lineup.

According to the press release, beyond the music, Crash My Playa at Moon Palace Cancún is a dream getaway. The press release shares that guests can indulge in the AWE-Spa, tee up and play a round of golf on a Jack Nicklaus Signature Course, or soak up the sun on a private beach with your country music family. From daily poolside parties to surprise pop-up performances from some of Nashville's finest, there’s plenty to keep fans buzzing between shows. And for those lucky enough to be Crash My Playa alumni, special perks and treats are waiting to make this anniversary celebration even sweeter.

Tickets are flying fast, so head to www.crashmyplaya.com to secure your spot in the sand. Come January, the only place you’ll want to be is Cancún, where country music’s finest will be serving up sun, sand, and songs in true Crash My Playa style!